Finding a way to adequately serve firms in the internet of things (IoT) space is the next area customer relationship management (CRM) providers need to target, according to electronics giant Schneider Electric. "We want to make the IT and IoT world converge with a lot of customer context. If you have a lot of data generated without context, you cannot sell to a customer in a great way. It's about connecting the dots so you better know the usage of buildings and devices," Christophe Blassiau, senior vice president for customer experience and CRM at Schneider told the Sunday Business Post. Blassiau made the comments at Dreamforce, Salesforce's annual gathering in San Francisco which is attended by 170,000 people.